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10 Factors Affecting Freight Transport Demand

With the rise of online shopping, the demand for freight transport has increased significantly. In order to cope with this rise in demand, many companies are vying for limited supply of truckers and drivers. As a result, there is a shortage of commercial drivers in the market today. The increase in demand for freight transport is not just limited to Europe but also other continents like Asia where e-commerce has become very popular. Moreover, consumers have become more aware about sustainability issues which have led them to prefer buying products from local stores rather than going abroad. In this article we shall discuss a few key factors affecting the demand for freight shipping.

1. Peak/off peak variations in demand

Peak demand periods are usually between 12 am and 6 am, with a sharp decline in volume at the start of each day. The main reason for this is that most people are asleep and hence, not consuming goods during these hours. A good way to manage peak demand periods is by having routes that do not coincide with these hours. Off peak demand periods occur during the day (6am-12pm) when more people are awake and consuming goods. This means there will be less freight being transported on those routes as well as time slots where there is no freight being transported at all. To manage off peak demand periods, you should have as many routes available during these times as possible so that they can accommodate any unexpected increases or decreases in volume while still allowing them to reach their destination on time.

2. Seasonal factors

Seasonal factors are also a major determinant of freight transport demand. The peak periods for goods transportation are during the holidays, especially in December, when many companies and individuals order goods for Christmas presents. Companies that do most of their business online may notice increased orders during these months as well.

Due to weather conditions and other factors, seasonal demand can vary by region. For example, if you run an online store based in London, you’re likely to see more shipments around Christmas than at any other time throughout the year because children are home from school and many families tend to spend more time together then than they do at any other point in the calendar year.

Seasonal factors also play a large role in determining what type of product will be shipped during different times of year—for example: canned or packaged food products would be transported differently depending on whether it was summer or winter outside your door; likewise with clothing items like jackets and boots which need to be kept warm so they stay fresh while being transported long distances.

3. Planned events and efulfilment activities

Events, planned and unplanned, can have a significant impact on the transportnetwork. Planned events often require additional freight transport capacity to be provided and therefore affect demand for road, rail an air freight. Examples may include:

  • Sporting events such as World Cup Football, Wimbledon Tennis Tournament
  • Cultural events such as concerts or exhibitions at the Tate Modern or British Museum
  • Religious festivals such as Ramadan, Diwali and Eid al-Fitr

Unplanned efulfilment activities can also be a major driver of freight transport demand as they often occur in areas where there are no other modes of transportation available (for example remote rural areas). These tend to involve short distances but result in large volumes that must be transported quickly over long distances. Some examples include: Perishable goods ordered online being delivered by courier company; Aid supplies being delivered following natural disasters such as earthquakes or floods.

4. Impact of weather on freight transport demand

Weather and climate can affect the demand for freight transport. Weather and climate can have a direct impact on the demand for freight transport by affecting the destination, timing, and type of freight transported.

This section will explore how weather and climate affect freight transport demand.

5. Change in technology affecting freight transport demand

The rapid development of technology has caused a huge impact on freight transport demand. For example, the Internet has made it possible for consumers to shop online and compare prices at home or work, which in turn means that they are more likely to buy things at cheaper prices.

Another example is the rise of self-driving cars. While some people might think that this will negatively impact jobs like truck drivers who drive trucks full of goods from one place to another, in fact it may actually increase their demand by reducing costs associated with fuel and maintenance of vehicles. This is because self-driving cars are fully automatic; they don’t need a driver behind the wheel either manually controlling them or monitoring them remotely (for example via telemetry). As such, companies can save money on labour costs while still meeting customers’ needs for quality service delivery through faster delivery times than before!

6. Consumer behaviour impact on freight transport demand

Consumer behaviour is a major factor in determining freight transport demand. Consumer behaviour can be defined as the activities people undertake to satisfy their needs and wants. Consumer behaviour also refers to the process whereby individuals decide on which products or services they will purchase, and whether they will buy them at all or not.

Consumer behaviour is affected by consumer attitudes, which are influenced by both socio-cultural factors (including ethnicity) and individual psychographics such as personality traits, educational background, lifestyle choices and work experience. Consumer attitudes affect purchasing decisions through the relative importance assigned to each attribute when evaluating alternative products or services. These attributes may include price/quality ratio; brand image; product features; appearance/packaging and delivery options.

7. Weather and climate

Weather and climate can influence the demand for freight transport. The speed at which goods are transported will be affected by weather conditions.

  • If it is raining or snowing, then fewer drivers will be willing to leave their homes and drive long distances in bad weather conditions. They may also use different routes to avoid flooded areas, resulting in increased journey times for those transporting goods by road.
  • Increased temperatures can enhance the demand for airfreight services as people are more likely to travel at these times of year, meaning that there will be an increase in airport traffic which results in higher costs for airlines operating cargo services.
  • In extreme cold conditions (such as during winter months), some companies may decide not to operate due to safety concerns surrounding frozen roads; however this could put pressure on other companies who still choose to operate despite adverse conditions because they need their products delivered urgently or they want customers’ orders fulfilled quickly during peak periods such as Christmas shopping seasons – this ultimately impacts supply chains nationwide if any major problems occur throughout the year due  to adverse weather conditions like heavy snowfall blocking off motorways located near major cities such as London where many businesses operate from within its boundaries so it would mean delays getting deliveries made thus disrupting workflow management systems.

8. Legislation changes impacting freight transport demand

The freight transport industry is heavily regulated by the government, and it’s important to be aware of any changes that may affect your business. Some examples of legislation requires drivers to take off-duty periods after they have driven for a certain number of hours with stricter rules including how many consecutive hours drivers are allowed to drive and how much rest they need before driving again. The goal of these changes was to increase driver safety by reducing fatigue.

9. Population growth and demographic shifts impacting freight transport demand

The population of the world is projected to grow from 7.5 billion in 2018 to 9.7 billion by 2050, an increase of about 1.4 billion people. Population growth will be concentrated in Asia and Africa, which are expected to account for more than 60 percent of the global increase in the next 30 years.

Together with this growth, there will be major demographic shifts: countries with young populations will see their percentage decrease while those with older populations will see their percentage increase significantly over this time period. These demographic shifts mean that freight transport demand may decrease or become more volatile in some countries while increasing or becoming more stable in others over time.

10. Freight consolidation and its impact on freight transport demand

As you may already know, consolidation is the practice of combining multiple shipments into a single shipment. This can be done at the supplier level or the customer level, depending on how many people or companies are involved in the process.

For example, if you’re a retailer and you want to order 10 different items from different suppliers, then instead of ordering them each separately and having them delivered separately, you can consolidate all 10 orders into one large order to reduce costs and increase efficiency for all parties involved. However, if this same retailer wanted to combine shipments from different customers (who might be buying directly from each other), then that would be considered freight consolidation as well!

Find out how the changing demands in freight transport could affect your business

In order to plan for changing demands, you need to take into account the following factors.

  • Seasonal demand: Knowing where your customers are going and when can help you prepare for seasonal fluctuations in transport demand. For example, if you ship out products during winter months and expect a jump in orders around Christmas time, it’s crucial that your freight carrier is prepared for this increase in traffic.
  • Planned events: If there’s an event coming up that will affect transportation during its duration or before and after it takes place (for example, a music festival), make sure you plan accordingly by booking with a reputable carrier before others do—and make sure they’re equipped with enough staff onboard so they can handle all their customers’ needs without compromising quality of service.
  • Efulfilment activities: Understanding how efulfilment practices might change over time is another important aspect of forecasting future freight transport needs; if consumers are buying more online rather than shopping offline at brick-and-mortar stores (a trend that shows no sign of slowing down), then companies may need more trucks delivering goods from warehouses directly into people’s homes instead of just stopping them at local stores first.


In conclusion, there are many factors that can affect freight transport demand. The most important of these is the economy and consumer behaviour. Changes in technology are also having a significant impact on how we use our cars and trucks for transporting goods from one place to another. The changing demographics of our population will have an impact on freight transport as well; however, these changes are likely to be slow moving over time due to the longevity of vehicles used today compared with those 10 years ago which makes it difficult for businesses like yours (that operate under tight margins) forecast any sudden trends or shifts within your industry.

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