Logistics technology is guiding supply chain systems, and it has great significance in terms of customer experience, in particular. Today, technology rules the roost in digital freight transport and logistics platforms. As we all know, communication with customers is significant for any business, and the same applies to freight and logistics. Technology makes way for addressing the pitfalls faced by the logistics industry and enables better customer services alongside proper communication. For example, real-time tracking helps customers know the transit progress, from pickup to destination.

Letting customers know what is happening with their shipment ensures uninterrupted communication and strengthens relationships with them. Besides, it helps freight forwarding businesses make informed decisions, address any issues arising and take corrective measures to meet customer needs and wants. An integrated freight transport platform with an automated system facilitates the easy movement of goods while streamlining customer interactions. Digitalisation has revolutionised freight operations and brought many changes in customer services. Here are some ways digital freight shipping companies enhance customer experience.

1. Manages Customer Expectations

Customers demand fast delivery for the orders placed, which makes shipping companies seek quick turnaround time. With the help of automated tools, freight transport companies can schedule and predict delivery timing and demand. Using Artificial Intelligence (AI), machine learning, and advanced analytics, freight companies can make the delivery process as simple as ABC. Visibility into the delivery system enabled by predictive technology helps freight transport companies to deliver shipments with much accuracy, which ultimately translates into a better customer experience.

2. Better Communication Flow

With the help of advanced technology such as AI and machine learning (ML), freight transport companies can alleviate any flaws in communication between the customers and the customer service team. Because technology makes helps in proactive decision-making before issues occur or before it does damage. Furthermore, the customer service team gets updated about the information in real-time and minimises human errors in customer service response. An unexpected delay can happen anytime, but informing customers about sudden schedule changes helps customers to plan accordingly. Communication flow should be intact, irrespective of inbound or outbound logistics, and digitalisation in logistics services helps a lot in offering a better customer experience through instant response.

3. Real-time Visibility

Freight transport and logistics companies have to meet customer demands by offering real-time updates regarding shipment transit. Automation helps freight companies use advanced analytics for supply chain operations that facilitate end-to-end visibility. Providing a great customer experience requires freight forwarding companies to transform themselves from the traditional shipping platform to a fully automated, integrated one which goes beyond ordinary services. It, in turn, implies that the company provides personalised content for each of its customers based on their needs which subsequently translates to a high-level customer experience.

4. Improvements in Customer Service

The ultimate aim of every supply chain manager is to provide their customers with the best experience. Besides, it ensures that the tasks move in the right direction without any deviations from the schedule. And adopting modern technology helps freight transport companies to offer the best customer experience with improvements in the areas of shipment tracking, safe shipping, data sharing in real-time, on-demand customer service, tackling delays due to weather/vehicle availability, personalised services, affordable shipping service, faster order processing and last-mile delivery, automated updates and notifications and many more!

5. Personalised Customer Responses

One of the main advantages of using an automated system is that freight transport companies can provide personalised responses as AI can track past behaviours of customers based on their previous interactions and the services received. AI generates customer profiles which permit the customer service team to give targeted responses to customers to improve customer satisfaction every time they interact with the freight company. Furthermore, it becomes advantageous for freight services because a personalised experience helps customers gain trust and make them repeat business with the company soon.

6. Streamlines Customer Communications

As we all know, there are multiple customer touchpoints in thelogistics industry and, therefore, requires several software tools to handle the information and optimise the entire communication flow. For example, freight transport industries can use customer relationship management (CRM) software to streamline communication where customer interactions get accessed from a single platform without consuming much time. CRM consolidates customer information, stores it in the database so that the customer support team can access it easily from a single platform and facilitates offering the right solutions to customers to improve customer experience.

Freight Transport Services at Ianis Cargo

If you are looking for affordable freight movement services in Europe, rely on Ianis Cargo Express, a digital shipping platform dedicated to transportation through air shipping, express transport service, full truckload (FTL) and less-than-truckload service. Furthermore, Ianis Cargo also offers eCommerce delivery solutions for both B2B as well as B2C companies. With plenty of fleets and carrier partners, Ianis Cargo meets customer demands of transporting goods everywhere in Europe. For time-sensitive freight and eCommerce delivery solutions, Ianis Cargo relies on air shipping. When time is of the essence, customers can use air shipping services, ensuring one-hour/two-hour/same-day delivery. Since it is a digital shipping platform, Ianis Cargo schedules shipping and delivery after considering several factors, provides live shipping rates, offers real-time visibility regarding freight transit, and streamlines communication from one place to give the best customer experience.

Conclusion Offering customer experience is one of the prerequisites for earning repeat business and ensures customer retention. A good customer experience results in maintaining clients and reduces customer acquisition costs and the churn rate. At Ianis Cargo, the freight transport service focuses on providing maximum benefits to its customers through its digital shipping platform. It implements cargo movement and addresses any unexpected deviations while optimising shipping and delivery to reduce the freight rates to provide a high-level customer experience.